On the twelfth day of Christmas...

Uncategorized Dec 25, 2018

🎼  On the twelfth day of Christmas, iLobby sent to me 12 myths-a-making, 11 platform assets, 10 involving reasons, 9 Step Fast Framework, 8 Scorecard settings, 7 steps for planning, 6 ignoring reasons, 5 top mistakes...

4 groups that benefit, 3 common problems, 2 tips and training and a Congress under my tree. 🎢

16 Myths-a-Making

  1. Lobbyists are bad
  2. I don't have any issues
  3. Nothing I can do
  4. Politician will deliver on promises
  5. Politician was stymied by the other party
  6. Protesters know their message
  7. Leaders know what is best
  8. President can solve all problems through EA
  9. You have to be an attorney to do this
  10. It's all about who you know
  11. I don't care about politics
  12. Get money out of politics

Well, if you got all the way through this {{first_name}}, I have a special treat for you.  For the first 25 people who reply to this email, I will send you the FREE Audible version of How to Change a Law for your listening pleasure. Just hit Reply to this email and paste "YES, AUDIBLE PLEASE" in the Subject line and I will send you the FREE Audible code with instructions for downloading the file from Amazon.

You can always gift this code to a student pursuing a public policy degree. They would appreciate it.



  • Gold Medal Winner, Readers' Favorite Awards, 2017
  • Finalist, 14th Annual American Book Fest, 2017
  • Finalist, 11th Annual National Indie Excellence Book Awards, 2017
  • Runner-Up, San Francisco Book Festival, 2017

How to Change a Law is a simple do-it-yourself manual for voters and policy advocates who want to take political action and change laws. Using the iLobby platform and our seven-step guide, you will learn how to craft your message, build a coalition, and move your issue forward. You will also learn to vote on issues, not just for candidates. 

"Should be part of the required curriculum for government classes at the high school and college level."
- Gerri Knilans, President, Trade Press Services 

"Insider knowledge about how to enact or amend a statute.  Everyone is frustrated with the level of inaction in Congress and our state legislatures.  Now you can do something about it." 
- Steve Churchwell, former General Counsel, California Fair Political Practices Commission 

"An incredibly important contribution to today's political eco-system. An excellent contribution to our understanding of politics and the real workings of government."
- Kevin O'Malley, Chairman, Business and Leadership Forum, Commonwealth Club of California

Merry Christmas and a Happy New Year, 

John :-)


P.S. Share a FREE Christmas SWAY eBook stocking stuffer with your civic minded family, friends, leaders, students, representatives, trade groups, GR pros, CEOs, non-profits, coworkers and millennials. πŸ₯‚

12 Days of Christmas Song


πŸ¦πŸ•ŠπŸ•ŠπŸ”πŸ”πŸ”πŸ¦œπŸ¦œπŸ¦œπŸ¦œπŸ’πŸ’πŸ’πŸ’πŸ’πŸ₯šπŸ₯šπŸ₯šπŸ₯šπŸ₯šπŸ₯šπŸ¦’πŸ¦’πŸ¦’πŸ¦’πŸ¦’πŸ¦’πŸ¦’πŸ‘©‍πŸ³πŸ„πŸ‘©‍πŸ³πŸ„πŸ‘©‍πŸ³πŸ„πŸ‘©‍πŸ³πŸ„πŸ•ΊπŸ•ΊπŸ•ΊπŸ•ΊπŸ•ΊπŸ•ΊπŸ•ΊπŸ•ΊπŸ•ΊπŸ’ƒπŸ’ƒπŸ’ƒπŸ’ƒπŸ’ƒπŸ’ƒπŸ’ƒπŸ’ƒπŸ’ƒπŸ’ƒπŸŽΊπŸŽΊπŸŽΊπŸŽΊπŸŽΊπŸŽΊπŸŽΊπŸŽΊπŸŽΊπŸŽΊπŸŽΊπŸ₯πŸ₯πŸ₯πŸ₯πŸ₯πŸ₯πŸ₯πŸ₯πŸ₯πŸ₯πŸ₯πŸ₯   πŸŒ²πŸŽ…πŸΌ

Stay connected with news and updates!

Join our mailing list to receive the latest news and updates from our team.
Don't worry, your information will not be shared.


Sign Up Below To Learn How To Solve Problems In Your Community Today!

Get a Free 7-Day All-Access Pass to all of our content!